Insurance group Helvetia has announced that it will serve as an additional sponsor for Eurovision 2025 to be held in Basel, Switzerland, joining the Basel Cantonal Bank and Novartis on the list of sponsors.
Swiss insurance group Helvetia has officially announced that it will serve as an additional sponsor for Eurovision 2025 in Switzerland. This announcement follows the declarations of Basel Cantonal Bank (Basler Kantonalbank – BKB) and Novartis as official sponsors of the competition, the latter replacing TikTok after three years in this role. Unlike the other sponsors who are local to Basel, Helvetia’s headquarters are located in St. Gallen in northeastern Switzerland. The company’s CEO, Martin Jara, enthusiastically declared: “We are proud to contribute to an unforgettable festival in the city.”
Helvetia’s Unique Contribution to Eurovision 2025
Helvetia is a leading international insurance group founded in 1858, operating in over 20 countries worldwide. The company plans to open a unique venue called “Campus Basel” for Eurovision events between May 11-17, 2025. This venue will become a center for parties, conferences, and celebrations accessible to the general public, integrating with the extensive events taking place in the city.
Basel Cantonal Bank Joins as Sponsor
Basel Cantonal Bank, established in 1899, emphasized Eurovision’s role as a platform strengthening creativity, cultural diversity, and community spirit. They shared that as part of the bank’s values, they believe in the goal of embedding the competition in the cultural identity of the region and making it sustainable. The bank further stated that it has always been committed to the quality of life and cultural life in Basel, and as sponsors of the competition, they will ensure that the positive impact of the competition extends beyond the event.
Basil Heeb, the bank’s CEO, commented:“Our commitment is to a unique international event that brings people together in Basel and invites the entire region to an unforgettable experience. We are proud to be part of this special event and to bring the familiar atmosphere of Eurovision to the city.”
Novartis – The Official Sponsor of Eurovision 2025
Martin Österdahl, the Executive Supervisor of the Eurovision Song Contest 2025, stated: “We are thrilled to announce Novartis as an official partner of the Eurovision Song Contest 2025! With their headquarters in next year’s host city, it’s great to have Novartis, a global leader in healthcare, supporting the Contest in Basel. This partnership marks an exciting collaboration between two iconic brands known for their commitment to innovation and excellence. Together, we stand for a vision of unity, hope, and the belief that through collaboration, we can achieve extraordinary things.”
Rob Kowalski, Chief People & Organization Officer at Novartis, added: “Novartis is honoured to be an official partner of the 2025 Eurovision Song Contest in Basel – our home city. Both our organisations were born in Switzerland and believe deeply in the power of collaboration and bringing people together.”
The producers of Eurovision 2025 from the Swiss Broadcasting Association SRG SSR, Reto Peritz and Moritz Stadler, further commented: “We are delighted to welcome Novartis on board and are excited about their commitment and engagement. Their support will play a key role in helping us reach our goals and make a meaningful impact.”
Impact on Eurovision 2025 and Future Expectations
Novartis will serve as the official partner after TikTok concludes its role, which it has held for the past three years as Eurovision’s partner. This dramatic change may affect the nature of the competition as it has existed in recent years and lead to a reduction in international exposure for artists and the contest, which was mainly achieved through the TikTok platform.
It’s worth noting that TikTok made a significant contribution to increasing the popularity and exposure of Eurovision in recent years, providing an exclusive platform for images and videos from countries’ first rehearsals on stage. TikTok, which has gained significant momentum as a leading social network worldwide since the COVID-19 pandemic, was an important hub for sharing Eurovision content with international audiences and disseminating it.
Now, with the end of this collaboration, it remains to be seen how this exclusive content will be published in the future instead of on TikTok and which platform will be chosen for sharing in its place.
Source: eurovoix
Eurovision 2025: This will be Switzerland’s 65th participation in the Eurovision Song Contest. Switzerland joined the competition in 1956, being one of the seven founding countries, and has won three times over the years. Its most recent victory was at the last Eurovision in 2025, with Nemo’s song “The Code.” This win follows Switzerland’s previous victory in 1988 with the song “Ne partez pas sans moi,” performed by international singer Céline Dion.
