by Ilay Gaist Comment Closed




For the fourth consecutive year, leading real estate app idealista will sponsor Eurovision 2025 in Basel, Switzerland, joining Basler Kantonalbank, Novartis, and insurance giant Helvetia.

Eurovision 2025, set for May in Basel, Switzerland, will again partner with idealista – the top real estate app in Greece, Spain, and Portugal. This marks their fourth straight year of collaboration, reinforcing shared commitments to music, creativity, innovation, and diversity.

The announcement follows confirmations from Helvetia, Basler Kantonalbank (BKB) and Novartis as official sponsors. Notably, this is Novartis’ first sponsorship in three years, replacing TikTok, which held the role since 2022.




A Fourth Year of Partnership: Idealista joins to the sopnsors’ list

The announcement of the renewed partnership comes from the European Broadcasting Union (EBU), which confirms idealista’s return as a key player in the world’s biggest music event. The partnership between the parties has been ongoing since 2022, when idealista joined Eurovision in Turin, and since then it has only grown stronger—especially as each views the other as a strategic partner in innovation and culture.

As stated by the company’s representatives, idealista sees this partnership not just as another event sponsorship, but as a deep connection to the values they are committed to: culture, creativity, and international thinking. This statement comes directly from the company’s CEO, who noted:

“Our commitment to Eurovision is one of our greatest excitements. We see this partnership as an opportunity to encourage creation and support values of diversity and innovation.”

This ethos, which emphasizes cultural advancement, aligns closely with the values of Eurovision—an event that brings together different countries and cultures under one roof: music.

A Partnership That Goes Beyond Business

What makes this partnership so unique is that it doesn’t focus solely on marketing and advertising. Idealista brings with it a spirit of supporting culture and creativity, aware that music is not just a means of entertainment but also a way to connect nations and bridge cultural gaps. The company expresses its love for European culture through every step of this partnership, aiming to continue celebrating this spirit in the years to come.

In line with this, the words of Martin Green, Eurovision’s Executive Supervisor, could not be more precise:

“We’re delighted to welcome idealista back as a partner for Eurovision. We take pride in being part of an event that emphasizes diversity and creativity, and we’re confident that idealista shares our commitment to bringing people together and making them feel at home.”




The Global Diversity of idealista

idealista is not just a company active in the real estate markets of Southern European countries, but also one that operates in a global environment, with a team comprised of more than 30 nationalities. The fact that the company is partnering with Eurovision, a celebration of cultural diversity—could not be more logical. In fact, idealista’s global influence aligns perfectly with the spirit of Eurovision, an event that brings together countries, cultures, and hearts through music.

Is This Just the Beginning?

Given the partnership has already lasted over three years, it’s safe to assume this connection will only continue to grow and deepen. As you focus on this collaboration, you’ll see how the link between real estate and the world of music creates new opportunities, bridging different realms of creativity and innovation. The more Eurovision evolves into an exciting and unifying global event, the more this partnership between idealista and Eurovision will thrive, bringing with it an abundance of culture, creativity, and diversity.

This partnership isn’t just different from typical corporate sponsorships – it also demonstrates how real estate and the world’s biggest cultural event can intersect in an innovative and authentic way.




Insurance Giant Helvetia Joins as Eurovision Sponsor

Helvetia, a leading international insurance group headquartered in St. Gallen, northeastern Switzerland, was founded in 1858 and operates in over 20 countries worldwide. The company provides diverse insurance services, including life, health, property, and pension plans. Unlike other Eurovision 2025 sponsors, Helvetia is not based in Basel itself but is located more than 200 kilometers away. Nevertheless, its involvement highlights its commitment to strengthening Switzerland’s cultural identity and promoting values of unity and community.

For the contest, Helvetia announced it will open “Campus Basel”, for a unique venue for Eurovision events from May 11th to 17th, 2025. The space will host public parties, conferences, and celebrations, integrating with the city’s broader festivities. Known for its social and cultural initiatives, Helvetia also supports local and international projects aimed at improving community quality of life.

Basler Kantonalbank Joins as Eurovision Sponsor

Founded in 1899, Basler Kantonalbank (BKB) emphasized in its announcement that Eurovision represents more than just a music competition—it’s a platform fostering creativity, cultural diversity, and community bonds. The bank views its sponsorship as aligning with its core values, aiming to embed the contest into Basel’s cultural identity while ensuring its legacy extends beyond the event itself.

BKB has long championed cultural initiatives and quality of life in Basel. As a sponsor, it commits to amplifying the contest’s positive impact across the region.

Basil Heeb, the bank’s CEO, stated:

“We’re dedicated to supporting this unique international event that connects people in Basel and invites the entire area to an unforgettable experience. Proud to be part of Eurovision, we’ll bring its iconic atmosphere to our city.”

The partnership underscores BKB’s role in promoting sustainable cultural engagement, with Eurovision serving as a catalyst for local and global unity.

Novartis Announced as Official Sponsor of Eurovision 2025

The Swiss pharmaceutical company Novartis will become the official sponsor of Eurovision 2025 in Basel, replacing TikTok which held this role for the past three years. The European Broadcasting Union (EBU) announced this new partnership.

Martin Österdahl, Eurovision’s Executive Supervisor, highlighted the synergy between the two organizations:

“We’re thrilled to partner with Novartis, a global healthcare leader headquartered in our host city. This collaboration represents our shared commitment to innovation and excellence, and our belief in the power of cooperation to create meaningful impact.”

The transition from TikTok to Novartis may significantly alter the contest’s media exposure. In recent years, TikTok provided a crucial platform for exclusive behind-the-scenes content, including first rehearsals and special moments from participating countries. Since its rise during the pandemic, TikTok became instrumental in expanding Eurovision’s global reach and engagement.

With this sponsorship change, questions remain about how the contest will distribute its exclusive digital content moving forward, and which platform might fill the void left by TikTok’s departure. The shift marks a notable evolution in Eurovision’s digital strategy as it enters its 2025 edition.




Eurovision 2025: Dates and Time

The Eurovision Song Contest for 2025 will take place in May, as per tradition. Here are the exact dates:

For those wondering “What time will Eurovision 2025 air?” each event will begin at 21:00 CET.

Israel will compete in the second semi-final on Thursday, May 15th, hoping for a successful performance! If Israel makes it into the top ten songs of the semi-final, it will advance to the grand final broadcast on May 17th at 21:00 CET.



Eurovision 2025’s Venue

Eurovision 2025 will be held in Basel, Switzerland. This marks the third time Switzerland has hosted the competition, following previous events in 1956 in Lugano, and 1989 in Lausanne. The event will take place at St. Jakobshalle arena, which is expected to accommodate approximately 12,000 spectators per show. Choosing this venue ensures an impressive experience for both live audiences and viewers at home with excellent acoustics and advanced technical conditions.

Preparations for Eurovision 2025

Preparations for Eurovision 2025 are already underway. On January 28th, 2025, a draw determined which countries would perform in each semi-final, it’s a crucial event shaping the competition’s structure. Following this draw, ticket sales for Eurovision began on January 29th, allowing fans to secure their spots at the arena. Currently, each representative is rehearsing their performance in their respective countries ahead of May’s big stage show. In early May, all delegations will arrive in Basel to conduct organized rehearsals on the competition stage.




Side Events and Eurovision Parties

Leading up to Eurovision 2025, several side events and parties are planned across Europe. These events feature Eurovision contestants showcasing their songs ahead of the competition. For contestants, these gatherings offer an excellent opportunity to promote their songs, meet fans, and give interviews to various European media outlets.

These events include:

  • Eurovision in Concert – Amsterdam – April 5th

  • MancHagen – Manchester – April 11th–13th

  • PrePartyES – Madrid – April 17th–19th




The History of Eurovision

The Eurovision Song Contest began in 1956 as an attempt to unite Europe after World War II through music. Since then, it has evolved into one of the largest and most-watched musical events worldwide. Over the years, Eurovision has served as a stage for some of the world’s most successful artists like ABBA, Céline Dion, and Julio Iglesias.

Initially determined by jury votes alone, technological advancements have transformed voting methods over time. Today viewers can vote via apps and text messages while enjoying live broadcasts globally through digital platforms. Furthermore, technology enables more spectacular performances with advanced visual effects enriching viewers’ experience.




Impact of Eurovision

Eurovision has significantly influenced popular culture across Europe and beyond—many competing songs becoming international hits while fostering LGBTQ+ rights acceptance alongside broader cultural diversity appreciation.

Hosting Eurovision also presents substantial economic opportunities for host countries—attracting thousands of tourists creating temporary jobs alongside providing international exposure despite high hosting costs sparking public debates over feasibility periodically.

Source: Eurovision.tv.

Eurovision 2025: This will be Switzerland’s 65th participation in the Eurovision Song Contest. Switzerland joined the competition in 1956, being one of the seven founding countries, and has won three times over the years. Its most recent victory was at the last Eurovision in 2025, with Nemo’s song “The Code.” This win follows Switzerland’s previous victory in 1988 with the song “Ne partez pas sans moi,” performed by international singer Céline Dion.