Eurovision 2025, held this past May in Basel, Switzerland, was not only a showcase of spectacular songs and performances but also an unforgettable fashion spectacle, merging audio and visual artistry. Euromix compiled a ranked list of the top 10 best looks, based on professional fashion insights that examined each costume’s visual appeal, connection to the song, reinforcement of the message, and the strength of the overall concept.

The following editorial, written by fashion designer Yahel Carmelly, offers an in-depth, creative analysis of Eurovision style trends, examining how artistry and narrative met on one of the world’s biggest stages.

10. 🇲🇪 Montenegro – Nina Žižić  

Nina took the stage in a dramatic multilayered white gown that appeared simple but radiated a message of inner purity. The flowing fabric not only encased her figure but also allowed her voice to shine through uncluttered by external distractions. At the center of the song, when the gown’s layers are removed, the audience experiences a moment of “vocal empathy”—attention naturally shifts from outward appearance to vocal and emotional strength, fostering a personal connection as if we undergo the transformation with her.

What sets this look apart is its merger of minimalism with full-scale drama. It feels mainstream at first glance but is intricately crafted to suit the song’s hollow emotional arcs. Every styling choice and absence of accessories was purposeful, creating a sense of “emotional purity” that lets the audience immerse without mediation.

The calculated moment when the layers are removed becomes a visual and emotional memory—one of those rare live-stage highlights that leaves a powerful imprint. The gown does not merely look beautiful—it “speaks.” And when fashion commands this kind of resonance on a live stage viewed by hundreds of millions, it transcends performance—it becomes a statement.

9. 🇩🇪 Germany – Abor & Tynna

Duo Abor and Tynna delivered a powerful message: black isn’t just a color—it’s an atmosphere. Tynna brought a polished urban street-style look with tall boots, leather gloves, a modern top, and micro shorts, drawing inspiration from current urban-pop trends. It created a direct link between street culture and the song’s production aesthetic.

Abor, on the other hand, leaned into intensity—oversized trousers and a coat with exaggerated shoulders. Together, they formed a harmonious dissonance—two contrasting ends in vibrant harmony. It’s not about one overpowering the other but about a partnership where each brings a unique tone, living within a stage-ready palette that celebrates individuality while maintaining unity.

The dual styling didn’t just complement each artist—it mirrored the message and beat of the song, pushing a bolder rhythm. This was a performance where visuals were integral to experience, positioning Germany as a standout thanks to their interplay of sensuality, modernism, and fresh industry aesthetics.

8. 🇨🇿 Czechia – Adonxs

Adonxs appeared on stage in a striking white coat with pronounced shoulders adorned with black gemstones—the immediate eye-catcher. Like a living statue, it demanded attention without screaming. This deliberate vocal styling built anticipation—what lies beneath? How will the number unfold?

Underneath, a white tank top, outer vest, matching gloves, and belted waist created a composition of contrasts—clean versus crystalline, steady lines versus visual buzz. Each element reflected a different performance persona: drama, luxury, and stage presence.

Satin trousers completed the look with subtle flair—like a fashion-forward studio photoshoot come to life. It projected royal drama with tangible relatability—not distant or kitschy. A pinnacle of elegance born from restraint.

7. 🇪🇸 Spain – Melody

The calm, dramatic opening of the song revealed Melody in a sharp black gown with a dramatic tulle train and Zorro-style hat—real “diva energy.” Echoes of a theatrical era pulled the audience into a classic mood with a stylish twist. The outfit transcended sterile glam for total red-carpet allure.

As the song burst into energy, her transformation was immediate—she revealed a gem-studded, fringe-covered bodysuit that shifted the vibe to full pop-glam. The performance morphed into symbolic dance—bridging lines from high-style icon to trend-savvy cool. Diva on the carpet became diva on stage.

And through all this drama? Light makeup and open-flowing hair smartly balanced the glamour. This grounded the look with a human touch: “I’m still here, this is me.” It turned style into full interaction—more than sparkle, it was personal.

6. 🇦🇹 Austria – JJ

Winner JJ demonstrated that stage dominance doesn’t require glitter. His long black oversized coat with perfectly symmetrical silver buttons radiated elegance and mystery. The choice to go with clean cuts and precise details was a study in minimalist art—it spoke louder than flashier costumes.

What’s fascinating was how the look married modern runway fashion with vintage opera cloaks—a blend of historical depth and futuristic nuance that suited an opera-trained artist. It echoed both vulnerability and strength.

Black and white visuals on screen heightened that concept, directing focus solely to his unique voice. The metallic touches didn’t shout for attention but supported the narrative, framing the elements into a cohesive visual story.

This was a bold, strategic move that expressed deep understanding of visual representation. In a show where dazzle is everywhere, JJ chose restrained grandeur—and it worked. The look fused music and message into a universally accessible moment.

5. 🇳🇴 Norway – Kyle Alessandro

Kyle Alessandro brought to the stage a look that balanced the medieval world with urban contemporary style. The upper body armor, adorned with chains and metallic elements, didn’t just add character—it visually embodied the concept of inner strength and the fire driving the song.

His long, military-style trousers maintained a rugged street-tone, creating dialogue between the Middle Ages and modern pop culture. This refreshed a concept often seen in Eurovision but presented it in a youthful, relevant, and compelling way.

The design strikes a balance between clean visuals and powerful messaging without overcomplicating the look. It expresses strength without unnecessary hype, making it feel both authentic and dramatic. In doing so, the fashion becomes an integral tool supporting the song narrative.

This is an excellent example of fashion as a storytelling device—the look doesn’t overpower the performer, it enhances his message. Few countries manage to implement this principle at such a high level.

4. 🇮🇱 Israel – Yuval Raphael

Yuval Raphael’s look, designed by Victor Belaish, stirred mixed early reactions—mainly due to its striking difference from the iconic designs of Alon Livne in recent years. But on deeper examination, it became clear that this was a deliberate and strategic move.

The clean, black outfit with long sleeves wasn’t there to compete with the extravagant chandelier set design—but to resonate in perfect visual harmony. The sleeves acted like living extensions, symbolizing a free bird—illustrating the transformation theme of the song, from depression to flight and freedom.

This is a perfect example of how Eurovision fashion isn’t only what glitters but also a powerful emotional and artistic instrument linking performance, song, and audience. Yuval conveyed his intimacy and strength through a costume that didn’t seek to dazzle but to support.

It’s a reminder that at Eurovision, visual impact alone isn’t enough—balance is essential. Yuval Raphael proved that with well-aligned elements, even a minimalist look can tell a complete story and leave a deep emotional imprint.

3. 🇬🇧 United Kingdom – Remember Monday

The choice by Remember Monday to use pastel tones with Victorian-Baroque elements made for a delicate yet confident aesthetic. The trio’s looks—tailored corsets paired with either short skirts or trousers—blended innovation with effortlessness.

What’s striking about these outfits is the harmony they create as a group, without appearing overly coordinated or forced. This balance gives the group a “modern-classical” style that connects young pop audiences with elements of high fashion.

We’ve seen artists like Sabrina Carpenter use similar inspirations, but Remember Monday seamlessly tied their look to the musical concept, making each clothing item feel intentionally chosen to strengthen the song and message.

This was a fun, optimistic look—elements that added refreshing energy to the competition. It highlighted the idea that youthful presentation and high aesthetics can happily coexist.

2. 🇺🇦 Ukraine – Ziferblat

Ziferblat set a new benchmark with their carefully curated neon palette, echoing the ‘70s mood of their song and stage. The dominant pink and blue hues fused into an atmosphere of magic and fantasy.

The outfits blended masculine and feminine traits in subtle, refined ways. The jumpsuits with silver details and heart motifs created cohesiveness and unity. Particularly notable was the lead singer’s draped pink couture piece—velvet and gem-studded—offering texture, depth, and an artistic nod to both hope and love.

The drummer’s blue cape with a perforated heart pattern was more than a visual accent—it told a visual story that aligned with the band’s musical message. When set alongside the guitarist’s simple shirt, it created a contrast that preserved simplicity alongside drama.

Ukraine once again proved that it’s not only a contender—but a trendsetter, redefining style on the Eurovision stage and beyond.

1. 🇦🇱 Albania – Beatrice from Shkodra Elektronike

Beatrice outshone all others in a couture dress that was far more than just fabric—it was a work of art carrying a deep philosophical statement. The gown consisted of two intricately crafted layers: the outer fabric was a long satin robe with voluminous sleeves designed to enhance her motions and highlight her onstage voguing.

Beneath that layer hid a bodysuit portraying the internal anatomy of the human body—painted with airbrush precision to reveal muscles and veins—embellished with stones. The result was a breathtaking blend of fashion and psychology. The craftsmanship behind the illusion was meticulous, showing that every aesthetic choice was also a narrative one.

This juxtaposition of modern outerwear with anatomical interior design was a reflection on the human body, its pain, and its beauty. It served as a dialogue between exterior and interior, between what we see and what lies beneath, between form and movement.

Unquestionably, this look didn’t just attract attention—it provoked thought. That’s why it earned the number-one spot. It is where fashion meets theatre, music meets philosophy, and the result speaks to audiences in an unforgettable way.

The Power of Fashion in Eurovision’s Visual Language

Eurovision 2025 in Basel reaffirmed that this isn’t just a music competition—it’s a global platform for fashion and visual creativity with influence on pop culture and style worldwide. Euromix’s selected top looks aren’t merely costumes—they’re stories, emotions, and messaging interwoven with each song and performance, leaving a powerful mark on audiences and media.

The significance behind this ranking lies in recognizing that fashion at Eurovision isn’t just about aesthetics—it’s a vital expressive medium. It drives cultural, political, and social conversations while shaping trends that ripple across both fashion and music industries. By observing the top looks, we see how each country brings its unique spirit through fabric, color, and concept, crafting a visual language that echoes far beyond the music itself.