*Credit: Ralph Larmann/ Eurovision Song Contest Asia*

With over 5 million viewers tuning in on VTV3 and a stellar third-place finish, Tóc Tiên made massive waves for Vietnam at Eurovision Asia.

Tóc Tiên delivered the exact moment everyone was waiting for with her song “EM TIÊN“, as over five million viewers across Vietnam caught at least a portion of the Eurovision Song Contest Asia 2026 grand final this Saturday night.

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An average of over a million viewers: Eurovision Asia frenzy in Vietnam

On VTV3, the opening edition of the competition pulled in an average audience of 1,025,178. Although it placed eighth on the network’s list of most-watched Saturday programs, it outperformed every other broadcast on the channel that day by attracting a higher count of unique individual viewers.

These numbers highlight a massive leap compared to Vietnam’s national selection phase. The grand final brought in nearly 150,000 more average viewers, and its overall audience reach expanded by close to three million.

Representing Vietnam, Tóc Tiên triumphed in Bangkok with her performance of “Em Tiên,” earning a spot on the podium. She captured third place overall with 164 points, which included top 12-point marks from the juries of both Thailand and Nepal.

Eurovision Asia 2026 – Full Results

Place	Country	Artist / Song	Total	Jury	Public
1	Philippines	Carmelle – “Sobra Sobra“	211	93	118
2	Thailand	Mang & Daou – “Aroma“	170	62	108
3	Vietnam	Tóc Tiên – “EM TIÊN“	164	83	81
4	Malaysia	Aina Abdul – “Bluest Sky“	152	82	70
5	Laos	Thinla – “Bae“	139	61	78
6	Bhutan	Nyendra – “Lhayi Semo”	126	55	71
7	South Korea	Junhee – “Deep Dive”	113	61	52
8	Mongolia	Beck – “Chamguigeer (Without You)”	94	57	37
9	Nepal	Pratik Himal Rai – “Anata Maya“	69	35	34
10	Cambodia	Monetrey – “I Let You Go“	61	33	28
11	Bangladash	Beatmosphere – “Tumi Ele“	35	16	19

Watch previews of the Eurovision Asia 2026 entries:

All You Need to Know About Eurovision Asia

The Eurovision brand continues its global expansion with Eurovision Song Contest Asia, launched in collaboration with the European Broadcasting Union (EBU) to mark the 70th anniversary of the original contest. Following the American Song Contest in 2022, which was not renewed for a second season, this new chapter aims to bring the beloved Eurovision format to a new continent and reach a massive potential audience of over 600 million viewers. Unlike the American adaptation that focused on a single nation, this is a large-scale, multi-national competition. The inaugural Grand Final will take place on November 14, 2026, at the One Bangkok Forum arena in Thailand, preceded by a Preview Show on November 13. Hosted by media figures Woody Milintachinda and Cindy Bishop, this historic edition will feature 11 countries: Thailand, South Korea, Vietnam, Philippines, Bangladesh, Mongolia, Nepal, Laos, Bhutan, Malaysia, and Cambodia.

Unlike the European format, the contest in Asia operates under a centralized production model. It is produced by the international production company Voxovation in partnership with the leading Asian production company S2O. This structure subsidizes the selection process in various countries, allowing nations with limited budgets to participate. Additionally, the winning country will not automatically host the contest the following year but will instead be invited to perform as a guest artist at the traditional Eurovision. The voting system has also been adapted for the continent, based entirely on a unified, free digital platform that combines televoting with professional juries, giving unprecedented decisive power to the international audience through the “Rest of the World” voting. Furthermore, ZOOP will serve as the exclusive social partner of the event, enabling fans to take an active role in the digital experience.

Eurovision Asia 2026: The first Eurovision Asia contest was held in Bangkok, Thailand on November 14. The host arena of the contest was the “One Bangkok Forum”, which has a capacity of about 6,000 seats. This is an official expansion project of the Eurovision brand outside the borders of Europe, launched ahead of the original contest’s 70th-anniversary celebrations.