A month and a half after Eurovision 2025, a new ranking reveals which artists have gained not only audience votes but also new Instagram followers. Austrian Eurovision winner JJ recorded the most impressive follower jump, with an increase of 340,000 followers since April.

Following him are Norway’s representative Kyle Alessandro, Estonia’s Tommy Cash, Spain’s Melody, and Greece’s Klavdia. Israel’s representative Yuval Raphael also achieved a significant milestone in the newly released ranking, adding more than 135,000 followers.

More Than Just Voting: The Power of Digital Presence

In recent years, platforms like Instagram and TikTok have become critical tools for Eurovision contestants’ careers, on par with their stage performances. The data reveals another achievement for the contestants: even those who did not win the trophy can emerge victorious in the digital arena. For example, Yuval Raphael, who finished second in the grand final, gained over 135,000 new followers, placing her seventh in the ranking.

The Numbers Speak: Artists Who Gained the Most Followers

According to the report, which compares follower data from April 15 to June 25, these are the top ten:

• JJ – 369,000 followers – an increase of 340,000 followers.

• Kyle Alessandro – 349,000 followers – an increase of 299,500 followers.

• Tommy Cash – 1.3 million followers – an increase of 200,000 followers.

• Melody – 1 million followers – an increase of 194,000 followers.

• Klavdia – 267,000 followers – an increase of 187,000 followers.

• Justyna Steczkowska – 394,000 followers – an increase of 142,000 followers.

• Yuval Raphael – 260,000 followers – an increase of 135,000 followers.

• Abor & Tynna – 174,000 followers – an increase of 102,400 followers.

• Lucio Corsi – 1.1 million followers – an increase of 100,000 followers.

• Væb – 108,000 followers – an increase of 97,500 followers.

Other notable names include Erika Vikman from Finland – 253,000 followers (an increase of 93,000), KAJ from Sweden – 395,000 followers (an increase of 92,000), Sissal from Denmark – 103,000 followers (an increase of 84,000), and Miriana Conte from Malta – 97,600 followers (an increase of 62,800).

numerical data originally calculated and presented by AussieVision.

Key Trends: Viral Songs, Personal Branding, and Direct Audience Engagement

Success on social media does not happen by chance – most of the successful artists invested months in creative campaigns, behind-the-scenes videos, and direct communication with fans across Europe. For many, this is a long-term investment: the increase in followers builds a loyal fanbase, boosts revenue from merchandising, and strengthens the artist’s standing in both local and international industries.

More Than a Song Contest: A Global Launchpad

In today’s era, Eurovision does not end with the announcement of the winner – it only begins. The contest serves as a massive exposure platform, not only in traditional media but especially on social networks. The meteoric rise of JJ, who won Eurovision and also led the follower rankings, highlights the power of combining musical victory with a strong personal online presence.

Moreover, it is interesting to see how artists from relatively small countries, such as Iceland, Malta, or Denmark, managed to stand out internationally through precise content and effective image management. This serves as a lesson for future contestants: a good song is just the beginning – the path to real victory starts in the app.