
Eurovision 2025: Millions Watch, Billions Online, Basel In An Economic Boom
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Eurovision 2025 shattered records with millions of TV viewers, expansion to new platforms, and tremendous economic success for Basel. Here are all the key figures and insights.
Eurovision 2025, held this past May in Basel, Switzerland, was not only a thrilling spectacle for hundreds of millions of viewers - it also became a cultural, digital, and economic powerhouse. According to a recent impact report published by the research department of the EBU, this was one of the most significant editions in the competition’s history.
More than 166 million viewers experienced the event via television, over 83 million watched content on YouTube, and for the first time, the gaming platform Roblox participated in the Eurovision Song Contest, offering a groundbreaking virtual viewing experience.
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Beyond Ratings: A Global Cultural and Social Phenomenon
The numbers are impressive, but the true strength of Eurovision lies in its unique blend of culture, technology, and a cross-border audience experience. The viewing rate...