
Luxembourg at Eurovision 2025: Laura Thorn, winner of the Luxembourg national selection with “La Poupée Monte le Son”, unveils her staging team and major performance changes for Basel.
Luxembourg’s representative for Eurovision 2025, Laura Thorn, revealed in an interview with the Ukrainian national broadcaster, Suspilne, that her upcoming performance at Eurovision will be directed by the Ukrainian production company “TRI.Direction”. The company, which has garnered experience in recent Eurovision contests, will oversee the staging and choreography for the song “La Poupée Monte le Son” during the second semi-final on May 15th in Basel, Switzerland.
In her interview, Laura stated clearly:
“TRI.Direction is directing my performance at Eurovision in Basel, Switzerland. There will be changes compared to my performance at the national final in Luxembourg.”
This announcement signals a distinct shift in artistic and visual direction for her song, sparking curiosity among Eurovision fans. While Laura’s national final performance was well-received, expectations are now set for a fresher and more advanced concept – one tailored to the international spirit of Eurovision and the grandeur of Europe’s biggest stage.
TRI.Direction: A Creative Powerhouse Familiar with Eurovision
TRI.Direction is no stranger to the world of Eurovision. In fact, they were behind one of the most memorable moments of the competition in 2023 in Liverpool: the production of a special duet between Ukrainian singer Alyosha and British singer Rebecca Ferguson. Together, they performed “Ordinary World”, originally by Duran Duran, whose roots trace back to Italy’s Sanremo Festival, which serves as Italy’s national selection for Eurovision. This performance was widely regarded as one of the most elaborate and emotional highlights of the event, leaving a lasting impression on both the audience in the arena and viewers at home.
Additionally, TRI.Direction was responsible for this year’s full production of Luxembourg’s national selection, the Luxembourg Song Contest – where Laura Thorn was chosen to represent her country. Their transition from directing a local production to staging an international act at Eurovision is a natural progression that allows them to expand their artistic vision to a global audience. Watch Alyosha & Rebecca Ferguson’s performance from Eurovision 2023:
High Expectations for Enhanced Staging on the International Stage
The anticipated changes compared to Laura’s original national final performance suggest that TRI.Direction is not settling for merely replicating what has already been done. Instead, they aim to adapt her act to a broader audience, a larger stage, and a competitive environment that demands meticulous attention to detail.
This collaboration builds on an existing connection between Laura and TRI.Direction, as they previously worked together during Luxembourg’s national selection. The positive rapport established during this earlier phase likely contributed to their decision to continue working together for Eurovision.
Will we see deeper visual storytelling? A different choreography? A completely revamped stage design? All these possibilities are on the table, especially given TRI.Direction’s diverse and impressive artistic experience. Could these changes lead Luxembourg to surprising success? The answer awaits in Basel this May.
Luxembourg in Eurovision 2025
“La poupée monte le son” (translated as: “The Doll Turns Up the Sound”) is the title of the song to be performed by singer Laura Thorn, who will represent Luxembourg at Eurovision 2025 in Basel, Switzerland. Laura’s song was written by Christophe Houssin and Julien Salvia, and also composed by Ludovic-Alexandre Vidal – this is these creators’ first song in the Eurovision competition. The song is performed in French.
The song is a tribute to the immortal song with which Luxembourg won Eurovision 1965, 60 years ago – “Poupée de cire, poupée de son“. The song deals with female empowerment and liberation from outdated and limiting social patterns. The overall message is a call for women to rise above limiting perceptions, make their voices heard, and take control of their lives:
Luxembourg is currently in 31st place in the betting odds for Eurovision 2025.
Laura Thorn – Who Are You?

Laura Thorn, a music teacher, plays piano and cello and has studied pop, country, and jazz music. Laura is a relatively new and anonymous singer in Luxembourg. Beyond her solid musical background, Laura also maintains her physical fitness with regular workouts that prepare her for the big stage, as the ambitious singer sees her body as an instrument in itself, and therefore aims to nurture it well. The workouts improve not only her physical fitness but also allow her to deliver excellent musical performances while working on her breathing.
Source: Suspilne.
Eurovision 2025: This will be Luxembourg’s 39th participation in Eurovision. Luxembourg joined the competition in 1956, was one of the seven founding countries, and has won it five times over the years. Luxembourg’s last victory was at Eurovision 1983 with the song “Si la vie est cadeau” performed by singer Corinne Hermès. In 2024, Luxembourg returned to the competition after a 31-year absence.

