Novartis: The Official Sponsor of Eurovision 2025 in Basel!
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The European Broadcasting Union announced that Swiss pharmaceutical company Novartis is the official sponsor of Eurovision 2025, to be held in Basel, the company's hometown! Who did Novartis replace, and what are the implications for the Eurovision contest?
The European Broadcasting Union recently announced Swiss pharmaceutical company Novartis as the "official partner" (sponsor) for Eurovision 2025, replacing TikTok, which had held this role for the past three years. This new collaboration with Novartis provides Eurovision with a unique platform to highlight the values of science, health, and innovation, as well as celebrate the talent characteristic of the company's workforce. With 78,000 employees from over 100 countries, Novartis believes in shared creativity and international collaboration – values they share with the Eurovision Song Contest.
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Eurovision and Novartis: A Partnership of Innovation and Excellence
Martin Österdahl, the Executive Supervisor of the Eurovision Song Contest 2025, stated: "We are thrilled to announce Novartis as an official partner of...









