Special: Who are the potential artists to compete in Eurovision 2025 in Switzerland? Who are the artists we would like to see in the next competition? Finland, Latvia, Lithuania and Estonia.
The Eurovision 2025 season is approaching, and with it the main question: which artists will we see representing their country in the competition? In our series of articles, we will introduce you to several well-known artists from each country, whom we believe are worthy of representing their country and whom we would like to see on the Eurovision stage in Switzerland.
Each article will focus on four different countries and several artists from each country, so through these articles you can get to know many new artists, and perhaps we will even see some of them in future competitions! So who are the artists that could bring the best result for Finland, Latvia, Lithuania and Estonia?
Who should represent Finland?
The Finnish national broadcaster, YLE, confirmed that the Finnish representative for Eurovision 2025 will also be selected through the local Eurovision pre-selection “Uuden Musiikin Kilpailu,” (UMK), for the 13th consecutive time. The pre-selection has been used to choose Finland’s representatives for Eurovision since 2012 . So, who do we think should represent Belgium?
Benjamin Peltonen: Benjamin is a 27-year-old electro-pop singer and songwriter born in the city of Kaarina, Finland. He began his career in 2012 with the help of his Instagram account, which gained many followers. In 2014, he released his first single in English. In 2020, he released his first album “Someveteraani” in Finnish, which brought him significant recognition in Finland.
In 2023, he participated in the Finnish Eurovision pre-selection “UMK” with the song “Hoida Mut,” which is considered one of the best songs in the history of Eurovision pre-selections. Despite an amazing performance and captivating delivery, he unjustly finished in seventh and last place in the competition. Nevertheless, a year later, he was invited to host the pre-selection and perform his song as part of the guest performances.
His musical career has since grown as he continues to release new singles and collaborate with other Finnish artists, such as BESS, who placed third in the Finnish Eurovision pre-selection in 2022. Together, they released the single “Perammin Ku Kukaan Muu,” which is currently leading the music charts in Finland and is performed at various events, such as the Helsinki Pride Parade. Benjamin is a charismatic and amazing pop singer with unique and addictive songs of very high quality and a talent that not every artist in the industry possesses today, making him capable of easily bringing Finland the first place in the competition and winning the audience’s hearts.
KUUMAA: KUUMAA is a Finnish pop band originating from Helsinki, formed in 2016. They released their first album “KUUMAA” in 2019, which achieved gold certification. In 2022, they released the first single from their second album, “Tulipalo,” which garnered approximately 24 million streams and reached first place on the charts in Finland.
In 2023, the band participated in the UMK with the song “Ylivoimainen,” but unfairly only reached fifth place in the competition. Since then, their pre-selection song also amassed around 24 million streams and was awarded “Radio Song of the Year” in Finland. Their second album, released about a month after their participation in the pre-selection, achieved approximately 80 million streams. The band won the Emma Gaala award for Band of the Year. In 2024, the band members performed their song as guest artists in the Eurovision pre-selection alongside Benjamin Peltonen, who hosted the pre-selection and competed against them the previous year. Currently, they have released their new album “Pisara meressä,” which is receiving significant publicity, and they are performing at various well-known festivals in Finland. The band has the potential to achieve a very high result in Eurovision and capture the audience’s hearts.
Isac Elliot: A 23-year-old pop singer, dancer, and actor of Swedish-Finnish descent, born in Kauniainen, Finland. He began his music career in 2013 when he released his first single, “New Way Home,” which gained significant recognition, followed by his album “Wake Up World,” which became well-known in Finland and Norway. Isac sings in Finnish and English and collaborates with many leading artists in Finland and other Nordic countries. With a catchy and successful pop song, the singer can achieve the best results.
Who should represent Latvia?
The Latvian national broadcaster, LTV, has confirmed its participation in Eurovision 2025. This year, the Latvian representative for the competition will once again be selected through the Latvian pre-selection “Supernova.” Supernova will return for its tenth edition. Song submissions for Supernova will open on August 20, with the final of Supernova 2025 taking place in February. Who do we think deserves to represent the Latvia?
Alekss Silvers: A 29-year-old singer, television and radio show host, born in the city of Liepāja, Latvia. From 2014 to 2016, he served as the host of the Latvian entertainment program “Bla Bla Šovs.”
In 2019, Alekss participated in the Latvian Eurovision pre-selection “Supernova” with his first song “Fireworks,” written for him by Latvia’s 2015 Eurovision representative Aminata, but he failed to advance to the final. A year later, he returned to the pre-selection with the song “Again” and once again did not make it past the semi-final. In 2024, Alekss returned once more to the pre-selection, this time with the strong and impressive song “For the Show,” which had great potential for an outstanding result in Eurovision. However, no one anticipated that singer Dons would compete with his song “Hollow,” which held the title of Song of the Year in Latvia and, due to its fame, was the clear winner of the pre-selection, completely diverting the audience’s attention from the other contestants. Although Alekss managed to reach the final, he unjustly finished in fourth place, due to the audience’s complete disregard for his incredible talent, vocal abilities, and stage charisma.
With the right song and a particularly powerful stage performance, he could bring another victory to Latvia in the competition. According to the singer’s announcement, he hints that he might return to the Latvian Eurovision pre-selection for 2025.
RAUM: A 36-year-old rock singer and songwriter born in Riga, Latvia. He began his career in 2010 as the lead singer of the Latvian punk band “Double Faced Eels,” and together they won the “Best Cover” competition in Los Angeles.
The band participated in the Latvian “Supernova” with the song “Fire” and finished fourth in the final. In 2021, he started his solo career and participated in the second season of X Factor Latvia, where he reached eighth place. In 2022, he took part in the Latvian Supernova as a solo artist with his song “Plans” in English, finishing ninth in the final. The following year, in 2023, he participated again with the song “Fake Love” and finished in sixth place.
RAUM sings in both Latvian and English and has several high-quality singles. He is the first Latvian artist to sign a contract with Warner Music Baltics. With his strong stage charisma and ability to captivate the audience, he is poised to bring an excellent result for Latvia.
Who should represent Estonia?
The Estonian national broadcaster, ERR, has not yet confirmed its participation in Eurovision 2025. Estonia selects its representative through the Estonian pre-selection “Eesti Laul,” which has been used for choosing Estonia’s Eurovision representatives since 2009. Who do we think is most deserving to represent Estonia?
Inger: A 25-year-old pop singer born in Estonia. He began his musical career in 2017 when he participated in the Estonian music competition “Noortebänd contest” and reached the finals.
In 2019, he participated for the first time in the pre-selection “Eesti Laul” with the song “Coming Home” and finished in sixth place. The following year, he competed again in Eesti Laul with the song “Only Dream” and finished eighth. The singer has performed at numerous festivals and competitions across Europe and even in the United States. In 2022, he released his first album “Higher Self.” In 2023, he competed once more in Eesti Laul with the song “Awaiting You” and finished in seventh place.
He sings in both English and Estonian, and with a catchy pop song in his native language, he could achieve an excellent result for Estonia.
OLLIE: A 30-year-old rock singer, guitarist, and songwriter born in Tallinn, Estonia. His father, Jüri Mazurtšak, was the drummer for the bands “2 Quick Start” and “Night Star,” which accompanied Estonia’s representatives in the Eurovision Song Contests of 1998 and 2002.
Ollie participated in Eesti Laul in 2023 with the song “Venom” and finished in second place in the final, after being a frontrunner for victory. In 2024, he returned to the pre-selection with the song “My Friend” and again finished in second place.
Ollie is a highly skilled artist who produces powerful rock songs in English and has worked very hard over the past two years on his songs for Eesti Laul. He deserves the opportunity to represent Estonia and bring the competition to Tallinn for the second time with a strong and memorable rock song.
Tommy Cash: A 32-year-old rapper and producer born in Tallinn, Estonia. He is best known for his humorous music style and provocative music videos that accompany his songs. He began his music career in 2012 and has released numerous singles over the years in various languages, including Estonian, English, Russian, and Ukrainian. Tommy has toured extensively throughout Europe and has collaborated with many well-known artists, such as Russia’s 2020 Eurovision representatives, the band Little Big, and the American singer Oliver Tree. In 2023, he released the song “Its Crazy Its Party” together with Finland’s 2023 Eurovision representative, Käärijä. The song achieved great success, as both artists share a very similar music style and vibe. Will Tommy Cash decide to continue the tradition of “the rapper with a funny and catchy song” and participate in the competition? He could certainly bring a good result for Estonia, especially in terms of audience appeal.
Who should represent Lithuania?
The Lithuanian national broadcaster, LRT, confirms the country’s participation in Eurovision 2025 and opens the song submission for the national selection ‘EUROVIZIJA.LT,’ the winner of which will represent the country in the competition in Switzerland. Who are the representatives that will bring a good result for the country?
Norbertas: A 23-year-old pop singer born in Lithuania. He won the “Musical Mask” competition and participated in the Lithuanian “X Factor” in 2019. He released his first song in 2023 and has since released several more. He has participated in many projects across Lithuania, and with a suitable pop song, he will represent Lithuania with honor.
Gabrielius Vagelis: A 28-year-old singer born in Vilnius, Lithuania. He began his music career at the age of 16 and participated in the musical project “Chorus Wars.” In 2019, he released his first album, “Vėjai ir vanduo.” Since 2013, he has participated in the Lithuanian national selection for Eurovision more than five times, reaching as high as fifth place twice. With a catchy pop song, he could achieve an excellent result for Lithuania.
Rokas Yan: A 25-year-old pop singer born in Lithuania. He released his first EP in 2022 and his first album in 2023. He creates music in the Lithuanian language and has collaborated with many artists, including Lithuania’s Eurovision 2022 representative, Monika Liu. With a unique pop song, he could achieve an excellent result for Lithuania.
Martynas Kavaliauskas: A 32-year-old singer born in Lithuania. He is a well-known singer and actor who regularly performs on Lithuanian music, theater, and television stages and is considered one of the most talented singers in Lithuania. He is an actor at the “Kaunas State” Musical Theater and participated in the first season of Lithuania’s “X Factor.” Is he the right artist to represent Lithuania in the competition?
If you’ve made it this far, feel free to continue following our series of articles that will be published every week on our website. This is a great opportunity to discover new types of music and artists from all over Europe, and perhaps we will see one of these artists on the Eurovision 2025 stage in Switzerland! In the next article, we will cover the countries: Greece, Cyprus. Australia and Israel.
Eurovision 2025: The 69th Eurovision Song Contest will take place in Switzerland following its third victory in the history of Switzerland with the song “The Code,” performed by the singer Nemo. This will be the third time the contest is hosted in Switzerland, after it was held there in 1956 and 1989.
