Bulgarian Madness: Almost all accommodation in Sofia at Booking.com is already unavailable. Will Sofia be the host city of Eurovision 2027?

Following the major win of Dara at Eurovision 2026 in Vienna, Bulgaria will be the host country of Eurovision 2027. 4 countries have already bid for hosting the contest: Sofia, Varna, Burgas and Plovdiv. According to our sources, 99% of the accommodation at Sofia for the supposed Eurovision week is already booked.

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The Bulgarian capital’s mayor has already declared his intention to host Eurovision 2027 – and since Sofia is the largest city and the most prepared one for hosting such an event, the fans are believing in it.

The unavailablity in such an early stage is raising a lot of questions. Sofia is indeed the largest city in Bulgaria, but it is far from being the most touristic one, and it has significantly less accommodation than Burgas (with Sunny Beach) and Varna, also bidding for hosting the Eurovision Song Contest.

Now it seems that we have to wait and see which of the parameters is more important to the European Broadcasting Union, and choosing a host city, will not be so easy as people thought in the beginning of the week.

Sofia Leads – But Varna Has Powerful Support

The Bulgarian capital Sofia is currently viewed as the consensus favorite among Eurovision fans and organizers alike, mainly due to its advanced logistical infrastructure, large hotel capacity, and arena facilities that meet the strict requirements of the European Broadcasting Union (EBU). However, the hosting race is far from decided. Three additional major Bulgarian cities – Burgas, Plovdiv, and Varna – have officially approached the government and expressed strong interest in hosting the contest.

At this stage, Sofia remains the leading favorite to secure Eurovision 2027. However, Dara herself reportedly prefers for the contest to take place in Varna, her hometown on Bulgaria’s Black Sea coast.

In recent years – excluding this year’s contest in Vienna – the European Broadcasting Union has demonstrated a growing preference for hosting Eurovision outside national capitals whenever possible. Since 2018, Eurovision has been staged in a capital city only twice: Lisbon and Vienna.

That trend could potentially strengthen the chances of cities such as Varna or Plovdiv, especially as Eurovision continues seeking broader regional representation and economic flexibility from host cities.