Eurovision 2023 was just the beginning: A new study reveals that hosting Eurovision in Liverpool boosted the region’s economy, tourism, and the city’s global standing. All the figures and details in the article!
Eurovision 2023 in Liverpool was not just an ordinary music competition – it was an event that changed the city’s landscape, bringing unprecedented economic growth and a tourism revival. According to new reports commissioned by the Liverpool region government and city council, the city experienced long-term effects following Eurovision, with its impact continuing into the year after. Not only did the city host the competition, but it did so on behalf of Ukraine after the war with Russia began. The victories achieved beyond music, in collaboration with Ukraine and the enhanced global influence of Liverpool, were integral parts of the Eurovision legacy left in the city.
The new study shows that tourists returned to the city, contributing significantly to the local economy. A total of 54,417 people who attended Eurovision-related events in May 2023 chose to visit the city again, and in total, 72,454 additional trips led to extra revenue of £11.1 million (about 13 million euro). The overall economic impact during Eurovision itself was particularly high – £54.8 million (about 65 million euro). This marks an economic success that greatly affected the city’s tourism sector, turning Liverpool into an attractive destination. The city saw the highest tourist numbers in its history, with an economy of £6.25 billion (about 7.5 billion euro), £600 million (about 715 million euro) higher than initial forecasts.
Steve Rotheram, Mayor of the Liverpool region, proudly spoke about Eurovision: “Eurovision was not just a music competition, it was a statement of solidarity with Ukraine and proof of Liverpool’s global impact. We didn’t just host an event, we embraced a cause.” He further noted that one of Eurovision’s greatest legacies is the pride and unity it brought to the city’s residents, who have become more involved in community activities ever since. “In a time when global events remind us of the importance of standing together, Liverpool showed that culture is not just entertainment, it’s soft power in action,” said Rotheram.
The new data suggests that Eurovision played a central role not only in increasing tourism but also in positioning the city as a global destination for major events. After Eurovision, Liverpool successfully hosted “EURO 2028”, “Radio 1’s Big Weekend”, the Open Golf Championship, and World Boxing Championships, all thanks to Eurovision’s influence.
Liam Robinson, Mayor of Liverpool, added: “From the moment we started hosting Eurovision, we wanted to ensure that the city would have a long-lasting legacy that would impact it for years to come. The latest report proves the immense value of hosting major events.”
The impact of Eurovision 2023 is also evident in the preservation of local pride among the city’s residents. More than 95% of residents who participated in a Eurovision survey stated they were proud that Liverpool hosted the competition, indicating a strong sense of belonging to the city. Moreover, over 75% of respondents said volunteering at the event improved their self-confidence, and 77% of them volunteered again since.
The legacy of Eurovision 2023 in Liverpool did not end with the competition’s conclusion. The new data shows that the city not only benefited from immediate economic impact but continues to lead the way in hosting international events with broad effects not only on the economy but also on the city’s sense of pride and unity. Liverpool’s global power, realized through Eurovision, persists with new records in tourism and further agreements for international events – the city is ready for a future full of opportunities.
United Kingdom at Eurovision 2025
The song “What The Hell Just Happened”, is the title of the song to be performed by Remember Monday, who will represent the United Kingdom in the grand final of Eurovision 2025, taking place on May 17 in Basel, Switzerland. The song was written by the band members together with Thomas Stengaard, who wrote the winning song from Eurovision 2013, “Only Teardrops“, and Julie Aagaard, who wrote Austria’s 2024 act “We Will Rave” and Malta’s 2022 act “I am What I am“. The song is performed in English.
Remember Monday – Who Are You?
The girl band Remember Monday, consisting of Lauren Byrne, Holly-Anne Hull, and Charlotte Steele, is a trio that creates pop-country music filled with humor and character. They have been friends since their school days. Initially, the group was known as Houston but changed their name to Remember Monday to avoid confusion with other artists.
They gained recognition after competing in the 2019 season of The Voice UK, where they impressed the judges with their unique vocal harmonies. They also became popular on TikTok with various covers, including a viral version of Queen’s “Fat Bottomed Girls“. The band is now preparing for a tour and releasing more of their original music.
Among the singles released by the band are songs such as “Hysterical Women,” “Drive,” “Prove Me Right,” and others.
Eurovision 2025: This will be the 67th participation of the United Kingdom in Eurovision. The UK joined the competition in 1957 and has won it five times over the years. The UK’s last victory was in Eurovision 1997 with the song ‘Love Shine A Light’ performed by the band ‘Katrina and the Waves’.
