
Malmö Announces 38.5 Million Euro Profit from Hosting Eurovision 2024!
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Despite a tense and chaotic season that ended with the city announcing it would not host the competition again, Malmö reports high profits from Eurovision 2024. How did the event that stirred up the city become so profitable despite everything?
One of the biggest incentives for countries to host Eurovision is the large number of visitors the competition attracts and the long-term positive effect the event brings to the host city. After Malmö, Sweden's third-largest city, hosted Eurovision for the third time in its history in 2024, and following a tense season where the city had to deal with chaos in its streets, pro-Palestinian demonstrations, high security expenses, rising violence and tension in its surroundings, Malmö announced that it would not host the competition again in the future. Nevertheless, in a recent report, Malmö's Department of Commerce and Tourism summarizes the high revenues and the even greater economic leap from hosting Eurovision in Malmö in 2024 compared...